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        "purpose-driven marketing"
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        "keyword research"
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        "content marketing"
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      "country": "United Kingdom",
      "region": "Europe",
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        "seo education"
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      "bio": "Dario Ciracì is a senior SEO consultant in Italy and a regular speaker at Italian search marketing events.",
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      "bio": "Brodie Clark is an Australian SEO consultant known for tracking and documenting changes to Google SERP features and AI-driven search surfaces.",
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      "region": "North America",
      "specialties": [
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      "bio": "Bruce Clay founded the California search marketing firm Bruce Clay Inc. in 1996, one of the earliest SEO agencies, and is credited with helping coin the term search engine optimization. They created the Search Engine Relationship Chart and the SEOToolSet, and have trained thousands of practitioners through SEOtraining.com.",
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        "web standards"
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      "specialties": [
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        "web design"
      ],
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      "books": [
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      "specialties": [
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        "enterprise seo",
        "marketplace seo"
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      "website": null,
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      "country": "United States",
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      "specialties": [
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        "seo education"
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      "bio": "Brian Dean founded the SEO education site Backlinko, later acquired by Semrush, and co-founded the trend discovery tool Exploding Topics. They popularised the 'skyscraper technique' for content-led link acquisition.",
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      "bio": "Nati Elimelech leads SEO at Wix, working on search performance across a very large website platform, and speaks on platform-scale technical SEO.",
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      "website": null,
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        "content strategy"
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      "specialties": [
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        "ai search"
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      "bio": "Eric Enge is a lead author of The Art of SEO, one of the field's standard reference books, and has led SEO practices at agencies including Stone Temple Consulting and Perficient. They publish original studies on search behaviour and AI answers.",
      "knownFor": "Co-authoring The Art of SEO",
      "website": null,
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      "books": [
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      "country": "Spain",
      "region": "Europe",
      "specialties": [
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        "data analysis"
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      "bio": "Antoine Eripret is a French SEO based in Barcelona who works on technical SEO, automation and data analysis, and publishes a newsletter of practical scripts and workflows for SEOs.",
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      "website": null,
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      "country": "Spain",
      "region": "Europe",
      "specialties": [
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        "seo strategy",
        "ai search"
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      "bio": "Gianluca Fiorelli is an Italian consultant based in Spain who advises CEOs, CMOs and in-house SEO leaders on strategic and international SEO, algorithm recovery and visibility in AI-mediated discovery. They contribute regularly to Moz, Search Engine Land and Semrush.",
      "knownFor": "International SEO strategy and long-form industry analysis",
      "website": "https://www.iloveseo.net/",
      "social": null,
      "books": [],
      "speaksAt": [
        "Friends of Search",
        "BrightonSEO"
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      "sourceUrl": "https://www.iloveseo.net/"
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      "slug": "ben-fisher",
      "name": "Ben Fisher",
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      "country": "United States",
      "region": "North America",
      "specialties": [
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        "google business profile",
        "reviews"
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      "bio": "Ben Fisher is a local search specialist and Google Business Profile Product Expert who co-founded Steady Demand and consults on local visibility and spam issues.",
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      "website": null,
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      "speaksAt": [
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      "name": "Rand Fishkin",
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      "region": "North America",
      "specialties": [
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        "zero-click marketing",
        "content strategy"
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      "bio": "Rand Fishkin co-founded Moz, where they spent 17 years and served as CEO until 2014, and co-founded SparkToro in 2018 to build audience research software. They write and speak widely on zero-click search and marketing without venture capital.",
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      "books": [
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        "Zero Click Marketing (with Amanda Natividad)"
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      "speaksAt": [
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      "sourceUrl": "https://sparktoro.com/team/rand"
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      "name": "Grégory Florin",
      "role": "Director of SEO Expertise and Innovation",
      "company": "Performics",
      "country": "France",
      "region": "Europe",
      "specialties": [
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        "enterprise seo",
        "ai search"
      ],
      "bio": "Grégory Florin leads SEO expertise and innovation at Performics in France, working on enterprise search programmes, and speaks at French search conferences.",
      "knownFor": "Enterprise SEO leadership in France",
      "website": null,
      "social": null,
      "books": [],
      "speaksAt": [
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      "sourceUrl": "https://smxfrance.com/speakers/"
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      "name": "Michel Fortin",
      "role": "VP of Digital Marketing",
      "company": "Musora Media",
      "country": "Canada",
      "region": "North America",
      "specialties": [
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        "conversion",
        "content marketing"
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      "bio": "Michel Fortin is a Canadian digital marketing leader with a background in direct response copywriting who now leads digital marketing in-house and writes on SEO and conversion.",
      "knownFor": "Combining direct response copywriting with SEO",
      "website": null,
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      "sourceUrl": "https://www.wix.com/seo/learn/experts"
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      "country": "United States",
      "region": "North America",
      "specialties": [
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        "webmaster tools",
        "search behaviour"
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      "website": null,
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      "country": "United States",
      "region": "North America",
      "specialties": [
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        "technical seo",
        "ai search"
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      "bio": "Glenn Gabe has more than 30 years in search and runs the New Jersey consultancy G-Squared Interactive, specialising in recovery from Google broad core updates and, more recently, AI search visibility. They coined the term 'Phantom update' in 2013 and publish detailed analyses of each major algorithm rollout.",
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      "website": "https://www.gsqi.com/",
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      "name": "Joshua George",
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      "company": "ClickSlice",
      "country": "United Kingdom",
      "region": "Europe",
      "specialties": [
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        "seo education",
        "agency seo"
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      "bio": "Joshua George founded the UK agency ClickSlice and produces SEO training content for a large online audience.",
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      "website": null,
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      "country": "Singapore",
      "region": "Asia-Pacific",
      "specialties": [
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        "web crawling",
        "search index"
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      "bio": "Dmitry Gerasimenko founded Ahrefs, which built one of the largest independent web crawlers and link indexes, and has since invested in building an independent general web search index.",
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      "name": "Kevin Gibbons",
      "role": "Founder and CEO",
      "company": "Re:signal",
      "country": "United Kingdom",
      "region": "Europe",
      "specialties": [
        "seo strategy",
        "content marketing",
        "agency leadership"
      ],
      "bio": "Kevin Gibbons founded the UK agency Re:signal and has been active in the UK search industry since the mid-2000s, writing and speaking on SEO strategy and agency growth.",
      "knownFor": "UK agency leadership and SEO strategy",
      "website": null,
      "social": null,
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      "speaksAt": [
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    {
      "id": "greg-gifford",
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      "specialties": [
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      "specialties": [
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        "search history",
        "information retrieval"
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      "region": "Europe",
      "specialties": [
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      "specialties": [
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        "agency seo",
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        "enterprise seo"
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      "company": "SE Ranking",
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      "region": "Europe",
      "specialties": [
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        "seo research",
        "search data"
      ],
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      "role": "Founder and CEO",
      "company": "MobileMoxie",
      "country": "United States",
      "region": "North America",
      "specialties": [
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        "app store optimization",
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      "bio": "Cindy Krum founded MobileMoxie in 2008 and built one of the first mobile-focused SEO toolsets, including the SERPerator and Page-oscope. They write and speak on mobile-first indexing, entities and app search, and teach in a university digital marketing programme.",
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      "name": "Ryan Law",
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      "region": "Europe",
      "specialties": [
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        "content decay",
        "ai search"
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      "bio": "Ryan Law directs content marketing at Ahrefs after leading a B2B SaaS content agency. They write on content strategy, content decay and how AI search changes the economics of publishing.",
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      "country": "Finland",
      "region": "Europe",
      "specialties": [
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        "seo strategy"
      ],
      "bio": "Jutta Lehtinen co-founded and leads SEO-akatemia, a Finnish SEO training and consulting company, and speaks on search across the Nordics.",
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      "role": "SEO consultant",
      "company": "deCabbit Consultancy",
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      "region": "Europe",
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        "digital strategy"
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      "website": null,
      "social": null,
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      "country": "Canada",
      "region": "North America",
      "specialties": [
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      ],
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        "ai search",
        "content strategy"
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      "knownFor": "Advanced technical SEO troubleshooting and writing",
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        "BrightonSEO"
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      "country": "Italy",
      "region": "Europe",
      "specialties": [
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        "digital marketing"
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      "bio": "Duccio Lunari founded the Italian digital consultancy Nucleus and speaks at Italian search marketing events.",
      "knownFor": "Italian search marketing consultancy",
      "website": null,
      "social": null,
      "books": [],
      "speaksAt": [
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      "role": "Founder and CEO",
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      "country": "Spain",
      "region": "Europe",
      "specialties": [
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        "technical seo",
        "digital strategy"
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      "bio": "Fernando Maciá is one of Spain's earliest SEO practitioners, having started in search engine positioning in late 2001, and founded the Alicante agency Human Level. They wrote the first Spanish-language book on SEO in 2006 and have published several further titles, and directed a professional SEO and SEM master's programme from 2018 to 2023.",
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      "name": "Stacey MacNaught",
      "role": "SEO consultant",
      "company": null,
      "country": "United Kingdom",
      "region": "Europe",
      "specialties": [
        "seo strategy",
        "content strategy",
        "keyword research"
      ],
      "bio": "Stacey MacNaught is a UK freelance SEO consultant and long-standing conference speaker, working on content-led search strategy and keyword research for agencies and brands.",
      "knownFor": "Content-led SEO strategy and conference speaking",
      "website": null,
      "social": null,
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      "region": "North America",
      "specialties": [
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        "indexing",
        "ai search",
        "search engine relations"
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      "bio": "Krishna Madhavan is a principal product manager on Microsoft's Bing web data platform, working on crawling, indexing and content understanding and leading the IndexNow initiative. They present Bing Webmaster Tools updates to the SEO community, including its AI citation share reporting.",
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      "website": null,
      "social": {
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        "bluesky": null,
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        "github": null
      },
      "books": [],
      "speaksAt": [
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        "BrightonSEO",
        "Pubcon"
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      "sourceUrl": "https://www.friendsofsearch.com/"
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      "slug": "ray-martinez",
      "name": "Ray Martinez",
      "role": "VP of SEO",
      "company": "Archer Education",
      "country": "United States",
      "region": "North America",
      "specialties": [
        "ai search",
        "education seo",
        "enterprise seo"
      ],
      "bio": "Ray Martinez leads SEO at Archer Education and speaks on enterprise SEO and visibility in AI-driven search results.",
      "knownFor": "Enterprise education-sector SEO and AI search",
      "website": null,
      "social": null,
      "books": [],
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      "company": "DevaGroup",
      "country": "Poland",
      "region": "Europe",
      "specialties": [
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        "ppc",
        "agency leadership"
      ],
      "bio": "Krzysztof Marzec leads the Polish agency DevaGroup and hosts the semKRK search marketing conference in Kraków. They are an author and trainer in Polish search marketing.",
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      "website": null,
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      "slug": "shannon-mcguirk",
      "name": "Shannon McGuirk",
      "role": "Digital PR consultant and author",
      "company": null,
      "country": "United Kingdom",
      "region": "Europe",
      "specialties": [
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        "link building",
        "content marketing"
      ],
      "bio": "Shannon McGuirk is a UK digital PR practitioner who led PR and content at a UK agency and wrote a practical book on building a digital PR content engine.",
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      "website": null,
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      "specialties": [
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        "small business marketing"
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      "country": "United States",
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        "content marketing",
        "link building"
      ],
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      "website": null,
      "social": null,
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        "BrightonSEO",
        "Pubcon"
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      "role": "Information retrieval researcher",
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      "country": "Canada",
      "region": "North America",
      "specialties": [
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        "ranking models",
        "search research"
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      "website": null,
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        "topic clusters",
        "seo content"
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        "agency seo",
        "analytics"
      ],
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      "region": "Europe",
      "specialties": [
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        "ecommerce seo",
        "marketplace seo"
      ],
      "bio": "Sven Molenaar works on technical SEO in-house at the Dutch ecommerce marketplace bol and speaks on large-scale marketplace search.",
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      "website": null,
      "social": null,
      "books": [],
      "speaksAt": [
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      "region": "Europe",
      "specialties": [
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        "indexing",
        "technical seo",
        "developer relations"
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      "bio": "John Mueller is a Search Advocate on Google's Search Relations team in Zurich. They connect Google Search engineering with site owners and publishers, answering questions about crawling, indexing and ranking behaviour through office hours, the Search Central blog and social channels.",
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      "sourceUrl": "https://developers.google.com/search/blog/authors/john-mueller"
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      "slug": "britney-muller",
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      "country": "United States",
      "region": "North America",
      "specialties": [
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        "ai search",
        "seo education"
      ],
      "bio": "Britney Muller was senior SEO scientist at Moz and now teaches data science and machine learning to marketers, focusing on making AI systems intelligible to SEO practitioners.",
      "knownFor": "Teaching machine learning and data science to SEOs",
      "website": null,
      "social": null,
      "books": [],
      "speaksAt": [
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      "slug": "jason-mun",
      "name": "Jason Mun",
      "role": "SEO consultant",
      "company": null,
      "country": "Australia",
      "region": "Asia-Pacific",
      "specialties": [
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        "ecommerce seo",
        "seo strategy"
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      "bio": "Jason Mun is an Australian SEO practitioner and speaker who works on technical and ecommerce search for Australian and international brands.",
      "knownFor": "Australian technical and ecommerce SEO",
      "website": null,
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      "country": "United States",
      "region": "North America",
      "specialties": [
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        "zero-click marketing",
        "audience research"
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        "MozCon",
        "Content Marketing World"
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      "role": "CEO",
      "company": "NeoMam Studios",
      "country": "United Kingdom",
      "region": "Europe",
      "specialties": [
        "digital pr",
        "content marketing",
        "link building"
      ],
      "bio": "Gisele Navarro is originally from Argentina and joined the UK content marketing agency NeoMam Studios in 2014 as head of outreach, becoming operations lead in 2016 and CEO in 2020. They also serve as managing editor of the review publication HouseFresh and write on the economics of digital PR and publisher visibility.",
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      "social": {
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      "slug": "george-nguyen",
      "name": "George Nguyen",
      "role": "Director of SEO Editorial",
      "company": "Wix",
      "country": "United States",
      "region": "North America",
      "specialties": [
        "search journalism",
        "seo education",
        "content strategy"
      ],
      "bio": "George Nguyen leads SEO editorial at Wix after years as a search industry journalist and editor at trade publications. They write on search news, product changes and their practical implications.",
      "knownFor": "Search industry journalism and editorial leadership",
      "website": null,
      "social": null,
      "books": [],
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      "verified": true,
      "sourceUrl": "https://www.wix.com/seo/learn/experts"
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      "name": "Mordy Oberstein",
      "role": "SEO analyst and industry communicator",
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      "country": "Israel",
      "region": "Middle East & Africa",
      "specialties": [
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        "brand marketing",
        "seo communications"
      ],
      "bio": "Mordy Oberstein leads SEO branding at Wix and previously worked on search data analysis and communications elsewhere in the industry. They host the SERP's Up podcast and founded the brand consultancy Unify. Previously held SEO branding roles at Wix and Semrush; current affiliation not verified.",
      "knownFor": "SEO data storytelling and the SERP's Up podcast",
      "website": "https://mordyoberstein.com/",
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      "slug": "or-offer",
      "name": "Or Offer",
      "role": "Founder and CEO",
      "company": "Similarweb",
      "country": "Israel",
      "region": "Middle East & Africa",
      "specialties": [
        "web analytics",
        "market intelligence",
        "search data"
      ],
      "bio": "Or Offer founded Similarweb, an Israeli digital intelligence company whose traffic and search estimates are widely used in SEO and competitive research.",
      "knownFor": "Founding Similarweb",
      "website": "https://www.similarweb.com/",
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      "country": "United Kingdom",
      "region": "Europe",
      "specialties": [
        "seo strategy",
        "community building",
        "diversity in search"
      ],
      "bio": "Rejoice Ojiaku is a UK SEO practitioner who co-founded a community supporting Black professionals in the UK digital industry, and speaks on SEO and inclusion.",
      "knownFor": "Community building for underrepresented groups in search",
      "website": null,
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      "books": [],
      "speaksAt": [
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      "name": "Maddy Osman",
      "role": "Founder",
      "company": "The Blogsmith",
      "country": "United States",
      "region": "North America",
      "specialties": [
        "content strategy",
        "seo content",
        "wordpress"
      ],
      "bio": "Maddy Osman founded the content agency The Blogsmith and writes on SEO content production, WordPress and content operations. They authored a book on WordPress for beginners.",
      "knownFor": "SEO content operations and WordPress writing",
      "website": null,
      "social": null,
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      "verified": true,
      "sourceUrl": "https://www.wix.com/seo/learn/experts"
    },
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      "slug": "gus-pelogia",
      "name": "Gus Pelogia",
      "role": "Senior SEO and AI Product Manager",
      "company": "Indeed",
      "country": "Ireland",
      "region": "Europe",
      "specialties": [
        "seo product management",
        "technical seo",
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      "specialties": [
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        "seo education"
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      "bio": "Stephan Spencer founded the SEO consultancy Netconcepts in 1995, later acquired by Covario, and created the GravityStream platform. They co-authored The Art of SEO, now in its fourth edition, and host the Marketing Speak and Get Yourself Optimized podcasts.",
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      "bio": "Martin Splitt is a developer advocate on Google's Search Relations team, based in Zurich and originally from Germany. They focus on JavaScript, rendering and indexing, and co-host Google's Search Central video and podcast output for developers and SEOs.",
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      "specialties": [
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      "region": "Europe",
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      "region": "North America",
      "specialties": [
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      "role": "Director within Google Search",
      "company": "Google",
      "country": "United States",
      "region": "North America",
      "specialties": [
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        "search communications"
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      "region": "Asia-Pacific",
      "specialties": [
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        "search news",
        "seo education"
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      "specialties": [
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        "multi-location marketing",
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      "bio": "Krystal Taing works on location marketing solutions at Uberall and is a regular speaker and writer on multi-location and enterprise local search.",
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      "website": null,
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      "region": "Europe",
      "specialties": [
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      "specialties": [
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        "search strategy",
        "events"
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      "region": "Europe",
      "specialties": [
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        "ai search"
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      "country": "France",
      "region": "Europe",
      "specialties": [
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      "website": null,
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      "speaksAt": [
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      "country": "India",
      "region": "Asia-Pacific",
      "specialties": [
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        "ecommerce seo",
        "enterprise seo"
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      "bio": "Kaushal Thakkar founded the Indian SEO agency Infidigit, working with large Indian ecommerce and enterprise brands, and writes and speaks on technical and enterprise SEO.",
      "knownFor": "Building one of India's larger specialist SEO agencies",
      "website": null,
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      "region": "Europe",
      "specialties": [
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        "search data",
        "enterprise seo"
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      "specialties": [
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        "data engineering",
        "seo analytics"
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      "bio": "Sam Torres leads digital work at The Gray Dot Company, combining a software engineering background with technical SEO and data pipelines for enterprise search programmes.",
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      "website": null,
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      "books": [],
      "speaksAt": [
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      "name": "Iona Townsley",
      "role": "Digital PR consultant",
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      "country": "United Kingdom",
      "region": "Europe",
      "specialties": [
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        "media relations"
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      "bio": "Iona Townsley is a UK digital PR specialist who writes and speaks on reactive PR, media relations and earning coverage for SEO outcomes.",
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      "region": "Europe",
      "specialties": [
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        "data analysis",
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        "penalty recovery",
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        "seo research",
        "seo tools"
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        "audience development",
        "google discover"
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      "website": null,
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      "name": "Dominik Wojcik",
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      "region": "Europe",
      "specialties": [
        "digital pr",
        "technical seo",
        "link building"
      ],
      "bio": "Dominik Wojcik is a German search marketer who founded and led the agency Trust Agents before moving into digital PR leadership. They speak at European search conferences on links and technical SEO.",
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    {
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      "country": "Turkey",
      "region": "Middle East & Africa",
      "specialties": [
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        "ai search",
        "llm crawlers",
        "seo research"
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      "bio": "Metehan Yesilyurt is an independent researcher and consultant publishing experiments on AI engine optimisation, LLM crawler behaviour, vector search and Google Discover. Their write-ups are frequently cited by search industry publications.",
      "knownFor": "Experimental research on LLM crawlers and AI search visibility",
      "website": "https://metehan.ai/",
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    {
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      "name": "Olga Zarr",
      "role": "SEO consultant and founder",
      "company": "SEOSLY",
      "country": "Poland",
      "region": "Europe",
      "specialties": [
        "technical seo",
        "seo audits",
        "seo education"
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      "bio": "Olga Zarr is a Polish SEO consultant who publishes detailed technical SEO audit methodology and training through SEOSLY, alongside a newsletter and podcast.",
      "knownFor": "In-depth SEO audit guides and training",
      "website": "https://seosly.com/",
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  ]
}