Independent · Vendor-neutral · Open data
Every conference worth attending, every organization worth knowing, every publication worth reading, every tool worth evaluating — for classic SEO and for the generative engines that now sit in front of it. One catalogue, 2,155 entries, no advertorial.
The soonest 9 events on the calendar. The marketplace holds every edition we can verify, including those whose dates are still unannounced.
One-day summit in Ho Chi Minh City themed 'Architecting Competitive Advantage', examining how customer insight, technology, data and cross-functional leadership combine to build durable marketing capability.
Half-day, invitation-only summit in Buenos Aires on how brands are applying artificial intelligence in marketing, with case studies from local advertisers and technology partners.
Invitation-only evening gathering in Ho Chi Minh City marking the launch of the MMA CMO Board, a peer group of senior Vietnamese marketing leaders.
Regional two-day digital marketing conference covering SEO, paid search, content, email and analytics. Part of the multi-city Digital Summit series run by Fried Family Ventures.
Invitation-only working session in Ho Chi Minh City presenting MMA frameworks across AI adoption, data and customer experience, marketing measurement and marketing organisation capability.
Community-run WordPress conference in Nigeria for site builders, publishers and marketers working on the WordPress platform.
Members-only morning gathering of the MMA Brazil marketing community in Sao Paulo, reviewing priorities and initiatives for the second half of the year.
Follow-up session to the Forum E-Commerce Brasil, held in Sao Paulo to consolidate the conclusions and market takeaways from the main forum.
Brazilian affiliate marketing conference held in Recife for affiliates, advertisers and traffic buyers.
Each one maintained as a first-class dataset, filterable, and published openly.
Search, SEO, GEO and digital-marketing conferences across 58 countries — dates, cities, pricing and call-for-papers deadlines in one place.
Generative engine optimization: the events, the vendors, the crawler documentation and the vocabulary of optimising for AI answers.
Trade associations, communities, standards bodies, awards, regulators and the search engines themselves.
News desks, independent blogs, podcasts, newsletters, YouTube channels and forums — in English and a dozen other languages.
The consultants, in-house leads, engineers, analysts and search-engine representatives whose work defines the discipline.
Crawlers, rank trackers, link indexes, content platforms, log analysers, SERP APIs and AI-visibility monitors.
New entrants, funding rounds, acquisitions and shutdowns across search, content and AI-visibility software.
Official search-engine documentation, standards and RFCs, books, courses, landmark studies and open datasets.
A dated timeline of every confirmed ranking and platform change, with rollout windows — and honest labelling of what was never officially acknowledged.
Every term in search, defined precisely and kept current — from crawl budget to citation share.
AI answers changed what "ranking" means. The Atlas tracks the events, vendors and documentation of this category separately, because it moves faster than the rest of the field.
One-day summit in Ho Chi Minh City themed 'Architecting Competitive Advantage', examining how customer insight, technology, data and cross-functional leadership combine to build durable marketing capability.
Half-day, invitation-only summit in Buenos Aires on how brands are applying artificial intelligence in marketing, with case studies from local advertisers and technology partners.
Invitation-only working session in Ho Chi Minh City presenting MMA frameworks across AI adoption, data and customer experience, marketing measurement and marketing organisation capability.
Conferences currently accepting speaker submissions, soonest deadline first.
ACM SIGIR Conference on Human Information Interaction and Retrieval, focused on user-centred approaches to designing and evaluating information access systems. Increasingly relevant to generative search research through work on conversational and AI-mediated information seeking.
Advanced-level European edition of the Search Marketing Expo series. Two days of sessions across SEO, PPC, GEO and AI followed by a dedicated deep dive day.
Three-day international marketing conference in Vilnius, opening with a workshop day followed by two conference days in a cinema-style setting. Covers AI automation, GEO, SEO, CRO, pricing and digital PR.
Twentieth edition of Italy's longest-running search conference, formerly Convegno GT and then Search Marketing Connect. Two days on artificial intelligence, search technology and advanced SEO.
One-day technical SEO conference held in a cinema venue in Hamburg's HafenCity. Focused on crawling, indexing, rendering and site architecture.
Premier annual academic forum for research on the Web, including information retrieval, search, recommendation and generative systems. Programme includes research sessions, workshops, tutorials and an industry track followed by search practitioners.
Recently founded or recently funded companies building for search and AI visibility.
End-to-end AI search optimization platform
Promptwatch is an Amsterdam AI search optimization platform launched in April 2025 that monitors and improves brand presence in AI answers. It raised a EUR 6 million seed round led by Seed + Speed Ventures in July 2026 after a EUR 1.2 million pre-seed; fundingTotalUsd is left null because the amounts were reported in euros.
Corpus engineering for brand representation inside AI models
geoSurge targets how models such as ChatGPT, Gemini and Claude internally learn and represent a brand over time rather than only tracking citations. It raised a $12M seed led by AlbionVC, described at the time as the largest seed round in the GEO category.
Search engine and API built for AI agents
Exa builds a web search index and API designed for LLMs and agents rather than human browsing, plus Websets for high-compute research queries. It raised an $85M Series B led by Benchmark in September 2025 and a $250M Series C led by Andreessen Horowitz in May 2026 at a $2.2B valuation.
Agentic marketing platform for enterprise brands in AI channels
Bluefish processes AI prompts and responses across ChatGPT, Google AI, Claude, Perplexity and Amazon Rufus to show enterprises how their products are portrayed, and turns that into marketing actions. It raised a $20M Series A led by NEA in August 2025 and a $43M Series B co-led by Threshold Ventures and NEA in April 2026.
AI agents plus human practitioners for search growth
Daydream is a San Francisco agency that pairs proprietary SEO and AEO agents with human strategists to run search programmes for clients. It raised a $15M Series A led by WndrCo in April 2026, bringing total funding to $21M. Not related to the fashion shopping agent of the same name.
AI search visibility platform
Cognizo is an AI search visibility platform founded by a team of LLM researchers and marketing operators. Secondary sources report a $1.8M pre-seed round in March 2026.
References that every serious practitioner should have read at least once.
Rand Fishkin
Clickstream-based analysis finding that for every 1,000 Google searches only about 360 clicks reach the open web in the US and about 374 in the EU, with the remainder ending in no click or a click to a Google-owned property.
Google Search Central
Google's documentation on how AI Overviews and AI Mode source content, the eligibility requirements, and the preview controls site owners can use to limit inclusion.
Jon M. Kleinberg
Kleinberg's paper introducing the hubs-and-authorities model of link analysis, developed contemporaneously with PageRank and still the reference point for topical authority arguments.
Jacob Devlin, Ming-Wei Chang, Kenton Lee, Kristina Toutanova
The model Google deployed in Search in 2019 to better interpret query context and prepositions. The technical basis for the shift away from keyword matching toward passage-level meaning.
Microsoft Bing
Bing's published expectations for content, technical implementation and link acquisition, plus the practices Bing treats as abuse. The main non-Google engine policy document in English.
Common Crawl Foundation
Free, openly licensed petabyte-scale archive of web crawl data with monthly releases of WARC, WAT and WET files plus columnar indexes. Heavily used for link graph research and LLM pretraining.
Google Search Central
Google's self-assessment questions on content quality, expertise and originality. Includes Google's public explanation of E-E-A-T and of who, how and why in content creation.
Anthropic
Anthropic's official help article describing ClaudeBot, Claude-User and Claude-SearchBot, their robots.txt tokens and the crawling practices Anthropic follows.