Europe

🇩🇪 Search events in Germany

21 upcoming conferences across 8 cities. 17 of them cover generative engine optimization. 1 have a free tier.

September 2026

DMEXCO 2026

23–24 September 2026Cologne, Germany

Large digital marketing and advertising technology trade fair and conference held at Koelnmesse. Covers media, commerce, adtech and marketing technology alongside a substantial expo floor.

GEO / AI searchIn 45 daysContentPPC

OMT Online Marketing Tag 2026

25 September 2026Mainz, GermanyFrom €499

German online marketing conference in the Rhine-Main region with four parallel tracks covering SEO, SEA, content marketing, social media and automation. Includes a live website clinic.

GEO / AI searchPPCContent

SMX Advanced Europe 2026

29 Sep – 1 Oct 2026Berlin, Germany

Advanced-level European edition of the Search Marketing Expo series. Two days of sessions across SEO, PPC, GEO and AI followed by a dedicated deep dive day.

GEO / AI searchPPCAI

October 2026

GEO KNOW HOW 2026

1 October 2026Berlin, Germany€499 – €1,499

German-language conference on generative engine optimization, billed as Germany's first GEO conference. Covers how AI search changes user behaviour and how to extend SEO practice to answer engines, with optional full-day workshops on 30 September and 2 October.

GEO / AI searchAIContent

MeasureCamp Berlin 2026

10 October 2026Berlin, GermanyFree or low-cost community tickets

German edition of the MeasureCamp analytics unconference, with an attendee-built schedule covering analytics, tracking and data quality.

Free tierAnalyticsDev

Masters of Search Conference 2026

22 October 2026Berlin, Germany€499 – €999

One-day AI search and organic growth conference limited to 175 hand-picked seats, with attendance by application. Sessions come from practitioners running experiments on visibility inside AI answers rather than general SEO speakers.

GEO / AI searchAIGrowth

November 2026

SEO-Day 2026

19 November 2026Cologne, GermanyFrom €349

German specialist conference on SEO, generative engine optimisation and AI, held in a football stadium in Cologne. More than 30 speakers plus a preceding ExpertDay on AI coding.

GEO / AI searchAIContent

February 2027

E-commerce Berlin Expo 2027

17–18 February 2027Berlin, Germany

German e-commerce trade show and conference with a substantial search and performance marketing track alongside logistics, payments and platform vendors.

EcommercePPC

March 2027

ACM SIGIR CHIIR 2027

7–11 March 2027Berlin, Germany

ACM SIGIR Conference on Human Information Interaction and Retrieval, focused on user-centred approaches to designing and evaluating information access systems. Increasingly relevant to generative search research through work on conversational and AI-mediated information seeking.

GEO / AI searchDevAI

April 2027

AllSocial Marketing Conference 2027

6–7 April 2027Munich, Germany

German social media marketing conference held in Munich, covering organic and paid social, creator marketing and platform strategy.

SocialContent

SMX Munich 2027

6–7 April 2027Munich, Germany

Europe's largest professional search marketing conference, produced by a neutral editorial team rather than an agency or vendor. Two conference days on AI, SEO and PPC preceded by a workshop day.

GEO / AI searchPPCAI

Tech SEO Summit 2027

22 April 2027Hamburg, Germany

One-day technical SEO conference held in a cinema venue in Hamburg's HafenCity. Focused on crawling, indexing, rendering and site architecture.

GEO / AI searchDevAI

Online-Marketing-Konferenz Munster 2027

29 April 2027Munster, Germany

Regional German online marketing conference held in Munster, with sessions on SEO, paid media and content marketing for local and mid-sized businesses.

PPCContent

May 2027

OMR Festival 2027

3–5 May 2027Hamburg, Germany€499 – €649

Large German digital marketing and technology festival at Hamburg Messe, combining an expo, six stages of keynotes and panels, masterclasses and live music. The 2026 edition drew around 70,000 attendees.

GEO / AI searchContentAI

June 2027

CAMPIXX 2027

3–4 June 2027Blankenfelde-Mahlow, Germany€699 – €899

German SEO, GEO and content marketing conference running since 2009, with more than 60 sessions, talks and workshops across two days. Held at a hotel campus south of Berlin.

GEO / AI searchContentDigital PR

Growth Minded SuperHeroes 2027

15 June 2027Frankfurt am Main, Germany

Growth and SEO conference held in Frankfurt with a large share of international attendees. Sessions are delivered in English.

GEO / AI searchGrowthAI

Dates to be announced

DMEXCO 2027

2027 dates not yet announced; the event is traditionally held in SeptemberCologne, Germany

Annual digital marketing and technology trade fair at Koelnmesse, covering agencies, commerce, adtech and media with a large expo floor and conference programme.

GEO / AI searchContentPPC

Masters of Search Conference 2027

2027 dates not yet announced; the series runs roughly twice a yearBerlin, Germany

Capped-attendance AI search conference in Berlin focused on practical experiments, measurement and visibility inside AI-generated answers.

GEO / AI searchAI

OMT Online Marketing Tag 2027

2027 date not yet announced; the 2026 edition was held on 25 SeptemberMainz, Germany

German online marketing conference in Mainz with parallel tracks on SEO, SEA, content marketing, social media and automation.

GEO / AI searchPPCContent

SEO-Day 2027

2027 date not yet announced; the event is traditionally held in NovemberCologne, Germany

German conference on SEO, generative engine optimisation and AI-powered marketing, held annually at the RheinEnergieSTADION in Cologne.

GEO / AI searchAI

SMX Advanced Europe 2027

2027 dates not yet announced; the 2026 edition ran 29 September - 1 October in BerlinBerlin, Germany

Advanced-level European edition of the Search Marketing Expo series, held in Berlin with sessions across SEO, PPC, GEO and AI plus a deep dive day.

GEO / AI searchPPCAI

What the Germany calendar covers

By primary topic: SEO (11), GEO (4), Content (3), Analytics (1), Ecommerce (1) and Social (1).

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