Scaled content abuse
Generating many pages primarily to manipulate rankings rather than help users, whether by AI, templates, scraping, or stitching content…
ContentGenerative AI content
AI-generated content policy
Google's position that content is judged on quality and purpose, not method of production — but mass-produced AI content made to game rankings is spam.
In full
Google states that using automation, including AI, to generate content is not against its guidelines when the result is helpful and original; what violates policy is generating content primarily to manipulate rankings, which the scaled content abuse policy covers. Practically, this means AI-assisted drafting is fine when a human adds expertise, verification and originality, while publishing unreviewed model output at volume is a quality and accuracy liability. Google does not require AI disclosure but suggests it where readers would reasonably want to know.
Example
A team uses a model to draft outlines and summarise sources, then has a subject expert rewrite, verify and add original testing data.
Related terms
Helpful, reliable, people-first content
Google's stated content standard: content created primarily for people, that demonstrates first-hand expertise and leaves readers feeling…
Thin content
Pages with little or no substantive value of their own — scraped, auto-generated, doorway-like, or near-empty templated pages.
Information gain
The amount of genuinely new information a document adds beyond what the user has already seen in other results for the same query.
Hallucination
A confident, fluent but factually wrong or fabricated statement produced by a language model, including invented citations, prices…