Citation share
The proportion of AI answer citations across a tracked prompt set that point to a given domain, used as the AI-era analogue of ranking…
GEO AIAI search visibility
AI visibility
The extent to which a brand appears, is cited, or is recommended across AI-generated answers, measured by sampling prompts rather than by rank positions.
In full
Because assistants are non-deterministic, personalised and unranked, visibility is measured statistically: run a defined prompt set repeatedly across models, record mentions, citations, sentiment and position within the answer, and track the distribution over time. There is no equivalent of a rank tracker's ground truth, so methodology — prompt set, region, model version, sampling frequency — must be documented or numbers are not comparable. Search Console's generative AI reports provide the only first-party view, and only for Google surfaces.
Example
A team runs 120 category prompts weekly across four assistants and reports the share of responses in which its brand is named.
Related terms
Share of voice in LLMs
A brand's share of all brand mentions across a set of AI-generated answers for a category, whether or not those mentions carry a citation…
Prompt volume
An estimate of how often a given question or prompt is asked of AI assistants — a nascent, poorly measured analogue of search volume.
Brand mention monitoring
Tracking where a brand is named across the web and inside AI answers, including whether the description is accurate and the sentiment…
Generative AI performance report
Search Console views introduced in 2026 showing impressions and clicks for a site's links inside Google's generative AI features on Search…