Attribution
Assigning credit for a conversion across the touchpoints that preceded it, using rules such as last click, first click, or data-driven…
AnalyticsPath contribution
Assisted conversions
Conversions in which a channel appeared somewhere in the path but was not the final touchpoint before conversion.
In full
The metric exposes channels that initiate or support journeys without closing them, which is the usual shape of informational organic content. In GA4 the equivalent views live in the advertising and attribution reports rather than a dedicated multi-channel funnels section. Assisted figures should be read alongside path length and time lag, since a channel appearing in every long path may simply be branded search happening anyway.
Example
Informational blog pages rarely convert directly but appear in 28% of converting paths as the first touch.
Related terms
Conversion rate
The proportion of sessions or users that complete a defined goal, such as a purchase, lead form submission or sign-up.
Google Analytics 4
Google's event-based analytics platform, which replaced Universal Analytics in July 2023 and models sessions and users from event streams.
Incrementality testing
Measuring the additional outcomes caused by an activity, by comparing a treated group against an untreated control, rather than inferring…
SEO ROI
The financial return generated by SEO investment, calculated from incremental revenue or cost savings against the fully loaded cost of the…