E-E-A-T
The framework in Google's Search Quality Rater Guidelines for assessing page quality: Experience, Expertise, Authoritativeness and…
ContentAuthor E-E-A-TBylines
Author authority
The credibility a named author brings to content, evidenced by verifiable expertise, publication history and presence across trusted sources.
In full
Google retired rel=author markup and authorship rich results long ago, so there is no direct mechanism to declare an author for ranking. What remains is substantive: real bylines linking to detailed bio pages, Person structured data with `sameAs` links, credentials stated plainly, and a body of work findable elsewhere. Quality raters explicitly research who created content and their reputation, and generative systems attribute more readily to named, corroborated experts.
Example
Each article links its byline to a bio page listing the author's qualifications, professional registration number and other publications.
Related terms
Trust signals
The observable characteristics that make a site and its content credible: accurate information, transparent ownership, clear contact…
Entity
A distinct, uniquely identifiable thing — a person, place, organisation, product or concept — that a search engine can reason about…
Editorial guidelines
A published statement of how a publisher sources, reviews, corrects and discloses its content, supporting trust for readers, raters and AI…
YMYL
Topics that could significantly affect a person's health, financial stability, safety or wellbeing, held to a higher quality standard by…