Impressions
In Search Console, the number of times a site's links appeared in results for a query, counted when the link is scrolled or expanded into…
Analytics
Average position
Search Console's mean of the highest position a site achieved for each impression of a query, averaged across those impressions.
In full
It is an average of tops, not of every listing, and it aggregates across devices, countries and personalisations unless filtered — so a reported 8.4 may mean position 3 in one country and 20 in another. AI Overviews occupy a single position shared by all their links. Because averages hide distribution, position work should use filtered segments and, where precision matters, a dedicated rank tracker with fixed parameters.
Example
Filtering a query by country reveals an average position of 2.1 in the UK and 27 in the US, behind a blended figure of 9.
Related terms
Rank tracking
Regularly querying search engines from defined locations and devices to record where specific URLs rank for a keyword set.
Google Search Console
Google's free property-level reporting and diagnostics service covering search performance, indexing status, enhancements, manual actions…
Click-through rate
Clicks divided by impressions, expressed as a percentage; in search it measures how compelling a result is at the position and in the SERP…
AI Overviews
Google's AI-generated summaries shown at the top of many search results, synthesising information from multiple web pages with links to…