IndexNow
An open protocol for pushing URL change notifications to participating search engines, adopted by Microsoft Bing, Yandex, Seznam and Naver.
AnalyticsBWT
Bing Webmaster Tools
Microsoft's free webmaster platform for Bing, offering search performance data, index explorer, site scan, IndexNow submission and URL inspection.
In full
Bing Webmaster Tools reports clicks, impressions, average position and crawl information for Bing, and includes tools Google does not offer such as Index Explorer, keyword research with actual query volumes, and direct IndexNow submission. Its relevance grew as Bing's index underpins Copilot and, at various times, other AI answer products, making Bing coverage a factor in AI visibility. Verification is via XML file, meta tag, DNS record, or import from Search Console.
Example
A publisher notices its pages are indexed in Google but missing from Bing, and uses Index Explorer to find a blocked directory.
Related terms
Google Search Console
Google's free property-level reporting and diagnostics service covering search performance, indexing status, enhancements, manual actions…
Crawling
The process by which a search engine discovers URLs and downloads their content using automated software, before any indexing or ranking…
AI visibility
The extent to which a brand appears, is cited, or is recommended across AI-generated answers, measured by sampling prompts rather than by…
Impressions
In Search Console, the number of times a site's links appeared in results for a query, counted when the link is scrolled or expanded into…
Where to read more
- Bing Webmaster Tools Help Center · Documentation · bing.com