Unlinked mentions
References to a brand, product or person in published content that do not include a hyperlink, and which can sometimes be converted into…
GEO AIMention tracking
Brand mention monitoring
Tracking where a brand is named across the web and inside AI answers, including whether the description is accurate and the sentiment favourable.
In full
In the AI era monitoring extends beyond PR value: what third-party pages say about a brand becomes the raw material assistants use to describe it, so an outdated pricing article or a wrong founding date propagates into answers. The workflow is to find the influential sources for your category, check what they assert, and correct or update them. Unlinked mentions are also link reclamation candidates and contribute to entity corroboration.
Example
An assistant repeatedly states a company still offers a discontinued free tier, traced to one widely-cited comparison article.
Related terms
Hallucination
A confident, fluent but factually wrong or fabricated statement produced by a language model, including invented citations, prices…
Entity
A distinct, uniquely identifiable thing — a person, place, organisation, product or concept — that a search engine can reason about…
AI visibility
The extent to which a brand appears, is cited, or is recommended across AI-generated answers, measured by sampling prompts rather than by…
Co-citation and co-occurrence
The pattern of two entities being mentioned or linked together by third parties, which helps search engines infer that they are related.