Internal linking
Links between pages on the same site, which control crawl paths, distribute link equity, and communicate topical relationships and page…
TechnicalBreadcrumbList
Breadcrumb navigation
A secondary navigation trail showing a page's position in the site hierarchy; with BreadcrumbList markup it can replace the URL line in search results.
In full
Breadcrumbs distribute internal link equity upward to category pages, give crawlers a second path into the hierarchy independent of the main navigation, and clarify site structure for users arriving from search. Marking them up with BreadcrumbList JSON-LD makes Google eligible to show the trail instead of the raw URL. The markup must match the visible breadcrumb.
Example
`Home > Running > Trail Shoes > Model X` appears in the result instead of `example.com/p/12345`.
Related terms
Structured data
Machine-readable annotations on a page, usually Schema.org vocabulary in JSON-LD, that describe entities and make pages eligible for rich…
Rich results
Search results enhanced with extra visual or interactive elements generated from structured data, such as star ratings, prices…
Site architecture
How a site's URLs, navigation and internal links are organised into a hierarchy that users and crawlers can traverse efficiently.
JSON-LD
A W3C-standard JSON syntax for linked data, embedded in a `<script type="application/ld+json">` block; Google's recommended structured…