Cart and checkout exclusion
Transactional page exclusion
Keeping cart, checkout, account and order confirmation URLs out of the index, since they have no search value and can leak session data.
Glossary category
Ecommerce
Product catalogues, feeds, faceted navigation and the structural problems specific to online retail.
14 terms
Category page content
Category copy
Editorial content on a product listing page that helps buyers choose, as distinct from keyword-stuffed text appended below the product grid.
Discontinued product handling
End-of-life products
The policy for permanently retired products: keep as an archive page, redirect to a genuine successor, or return 404/410 — chosen by whether an equivalent exists.
Ecommerce SEO
Retail SEO
Search optimisation for online retail, dominated by catalogue scale, faceted URL control, product data accuracy and the interaction between organic results and shopping…
Google Merchant Center
Merchant Center Next
Google's platform for submitting product data, powering Shopping ads and free product listings across Search, Images and the Shopping tab.
Marketplace SEO
Amazon SEO · Platform SEO
Optimising listings within marketplaces such as Amazon, eBay or Etsy, whose internal search engines rank on relevance, conversion and sales velocity rather than links.
Out-of-stock handling
Stock availability
How a site treats product pages when items are temporarily unavailable — keeping them live with accurate availability rather than removing or redirecting them.
Price and offer markup
Offer schema · priceSpecification
Structured data stating a product's price, currency, availability and validity, required for merchant listing eligibility and used in price displays.
Product detail page
PDP
The page for an individual product, carrying its description, images, price, availability, reviews and Product structured data.
Product feed
Data feed · Shopping feed
A structured file or API supplying product attributes — id, title, description, price, availability, GTIN, images — to shopping platforms and marketplaces.
Product listing page
PLP · Category page
A page listing multiple products, such as a category, collection or filtered view; usually the highest-value organic template on a retail site.
Product variant handling
Variants · SKU consolidation
Deciding whether product variations such as colour or size get their own indexable URLs or are consolidated onto one canonical product page.
Review and rating markup
Review schema
Structured data describing individual reviews and aggregate ratings for a product or service, enabling star ratings in eligible results.
User-generated reviews
Customer reviews
Reviews written by customers on a product or service page, which add unique content, support conversion, and feed rating markup.