Discussions and forums
Forum results
A SERP feature surfacing threads from forums, Q&A sites and social communities, supported by DiscussionForumPosting and QAPage structured data.
Glossary category
SERP Features
Everything on a results page that is not a plain blue link.
18 terms
FAQ and HowTo rich result deprecation
FAQ rich results removal
Google's 2023 change restricting FAQ rich results to well-known authoritative government and health sites and removing HowTo rich results entirely.
Featured snippet
Position zero · Answer box
A block at or near the top of Google's results that quotes an extracted answer from a page, with a link to the source.
Image pack
Image results block
A horizontal or grid block of image results embedded within the web SERP, linking through to Google Images.
Indented results
Nested results · Multiple results from one site
A layout where a second result from the same site appears indented under the first, indicating Google judged both relevant to the query.
Knowledge panel
Entity panel
An information box about an entity — person, organisation, place, work — assembled from the Knowledge Graph and shown beside or above results.
Local pack
Map pack · 3-pack · Local finder
A map with typically three local business listings shown for queries with local intent, drawn from Google Business Profile data rather than web pages.
Merchant listing experiences
Product rich results
Google result types for pages where a product can be bought directly, requiring Product markup with offer details such as price, currency and availability.
People Also Ask
PAA · Related questions
An expandable set of related questions on the SERP, each revealing a snippet-style answer drawn from a web page, with more questions appended as users expand.
Preferred Sources
A Google Search feature letting users select news outlets they want to see more prominently in Top stories and a dedicated section of results.
Review snippet
Star ratings · AggregateRating
Star ratings and review counts shown in results, generated from Review or AggregateRating structured data on eligible page types.
Rich results
Rich snippets · Enhanced results
Search results enhanced with extra visual or interactive elements generated from structured data, such as star ratings, prices, breadcrumbs or event dates.
SERP
Search engine results page
The page a search engine returns for a query, combining organic results with ads, rich results, AI-generated answers and vertical modules.
Shopping results
Popular products · Shopping graph
Product listings shown on the SERP, sourced from Merchant Center feeds and from structured data on retailer pages, both free and paid.
Site diversity system
Domain crowding · Host crowding
Google's system limiting how many results from the same site appear for a query, typically to two, so results are not dominated by one domain.
Sitelinks
Additional links to sections of a site shown beneath its main result, generated automatically by Google from site structure and user behaviour.
Top stories
News carousel
A carousel of recent news articles on the SERP, drawn from sites Google's news systems consider eligible, weighted heavily toward freshness and authority.
Video results and carousels
Video pack · Key moments
Video thumbnails shown individually or in a carousel on the SERP, eligible through VideoObject markup, video sitemaps and on-page embedding.