Impressions
In Search Console, the number of times a site's links appeared in results for a query, counted when the link is scrolled or expanded into…
AnalyticsCTR
Click-through rate
Clicks divided by impressions, expressed as a percentage; in search it measures how compelling a result is at the position and in the SERP context it occupies.
In full
CTR varies enormously by position, query intent, brand recognition and SERP composition, so raw comparisons across queries are meaningless — it must be assessed against a position-adjusted expectation. Falling CTR at a stable position usually signals a SERP layout change, a snippet rewrite, or a competitor with a stronger title. Published CTR-by-position curves are averages across wildly different query types and should be treated as rough context only.
Example
A page holding position three sees CTR drop from 12% to 5% after a shopping carousel is added above the organic results.
Related terms
Average position
Search Console's mean of the highest position a site achieved for each impression of a query, averaged across those impressions.
Title tag
The `<title>` element describing a page, used as the primary input to the clickable headline in search results — which Google may rewrite.
Meta description
A page-level summary in a `<meta name="description">` tag, used as a candidate for the search snippet but not as a ranking factor.
Zero-click search
A search where the user's need is satisfied on the results page itself — by a snippet, knowledge panel, calculator or AI Overview — and no…