Assisted conversions
Conversions in which a channel appeared somewhere in the path but was not the final touchpoint before conversion.
AnalyticsCVR
Conversion rate
The proportion of sessions or users that complete a defined goal, such as a purchase, lead form submission or sign-up.
In full
The denominator matters: session-based and user-based rates differ substantially, as do rates calculated per landing page versus site-wide. In SEO analysis conversion rate should be segmented by query intent, because informational and transactional traffic convert at incomparable rates and blending them hides both. Micro-conversions are useful for pages whose role is assistance rather than closing.
Example
A category page converts at 3.1% while a guide converts at 0.2%, but the guide contributes a quarter of assisted conversions.
Related terms
Attribution
Assigning credit for a conversion across the touchpoints that preceded it, using rules such as last click, first click, or data-driven…
Google Analytics 4
Google's event-based analytics platform, which replaced Universal Analytics in July 2023 and models sessions and users from event streams.
Search intent
The underlying goal behind a query — typically classified as informational, navigational, commercial investigation or transactional.
SEO ROI
The financial return generated by SEO investment, calculated from incremental revenue or cost savings against the fully loaded cost of the…