nosnippet / max-snippet
Robots directives controlling whether and how much of a page's text a search engine may show as a snippet or use in generated summaries.
Crawling Indexing
data-nosnippet
An HTML attribute that excludes a specific span, div or section of a page from being used in Google's snippets while leaving the rest eligible.
In full
Applied as a boolean attribute on span, div or section elements, data-nosnippet gives paragraph-level control instead of the page-level control of nosnippet. It is useful for hiding boilerplate, prices that change, or licensed text from snippets and generative summaries without suppressing the whole page. It affects presentation only — the content is still crawled and indexed for ranking.
Example
`<span data-nosnippet>Members only: current price €39</span>` keeps a member price out of the SERP snippet.
Related terms
Robots meta tag
A `<meta name="robots">` element in the HTML head carrying per-page indexing and serving directives such as noindex, nofollow, nosnippet…
Featured snippet
A block at or near the top of Google's results that quotes an extracted answer from a page, with a link to the source.
AI Overviews
Google's AI-generated summaries shown at the top of many search results, synthesising information from multiple web pages with links to…
Structured data
Machine-readable annotations on a page, usually Schema.org vocabulary in JSON-LD, that describe entities and make pages eligible for rich…
Where to read more
- Meta Tags and Attributes that Google Supports · Documentation · developers.google.com