Link building
The practice of acquiring links from other websites, ranging from editorially earned citations to schemes that violate Google's link spam…
LinksSEO PR
Digital PR
Earning editorial coverage and links from media outlets through newsworthy assets — original data, expert commentary, campaigns — rather than link placement.
In full
Digital PR sits at the intersection of press relations and SEO: the deliverable is coverage in publications journalists actually read, which produces links, brand mentions and, increasingly, the kind of third-party corroboration that AI systems cite. Effective programmes start from a genuine story angle and a dataset or expert nobody else has. Measurement should include unlinked mentions and share of voice, not only followed links.
Example
An insurer analyses its own claims data by region and lands coverage across national and trade press, earning links from 40 domains.
Related terms
Unlinked mentions
References to a brand, product or person in published content that do not include a hyperlink, and which can sometimes be converted into…
Journalist sourcing platforms
Services that connect journalists seeking expert sources with people willing to comment, historically a route to earning media links and…
Brand mention monitoring
Tracking where a brand is named across the web and inside AI answers, including whether the description is accurate and the sentiment…
Linkable asset
Content designed to earn links on its own merit — original research, free tools, definitive references, interactive data — rather than…
Where to read more
- Ahrefs: Link Building for SEO — The Beginner's Guide · Documentation · ahrefs.com