Structured data
Machine-readable annotations on a page, usually Schema.org vocabulary in JSON-LD, that describe entities and make pages eligible for rich…
SERP FeaturesForum results
Discussions and forums
A SERP feature surfacing threads from forums, Q&A sites and social communities, supported by DiscussionForumPosting and QAPage structured data.
In full
Introduced as part of Google's push toward first-hand perspectives, the feature elevates community discussion for queries where personal experience is valuable. Sites hosting genuine discussion can mark threads up with `DiscussionForumPosting`, including author, date and interaction counts, or `QAPage` for question-and-answer pages. The feature contributed to the visibility of large communities such as Reddit in many result sets.
Example
A cycling forum's thread about a specific frame creak appears in the discussions block above several manufacturer pages.
Related terms
SERP
The page a search engine returns for a query, combining organic results with ads, rich results, AI-generated answers and vertical modules.
Rich results
Search results enhanced with extra visual or interactive elements generated from structured data, such as star ratings, prices…
E-E-A-T
The framework in Google's Search Quality Rater Guidelines for assessing page quality: Experience, Expertise, Authoritativeness and…
rel="ugc"
A link attribute marking links that originate in user-generated content such as comments, forum posts and profile fields.