Faceted navigation
Filter and sort controls on listing pages that can generate a combinatorial explosion of crawlable URLs from a small product set.
EcommerceRetail SEO
Ecommerce SEO
Search optimisation for online retail, dominated by catalogue scale, faceted URL control, product data accuracy and the interaction between organic results and shopping surfaces.
In full
The distinguishing problems are structural rather than editorial: hundreds of thousands of URLs generated by facets and variants, products that appear and disappear, and the need for feed data to agree with on-page markup. Category pages usually carry more commercial value than individual products, and Google's own e-commerce documentation covers pagination, faceted navigation, product markup and out-of-stock handling. Merchant Center and free product listings sit alongside classic organic work.
Example
A retailer decides that only 400 of 90,000 possible facet combinations are indexable, and enforces it in the URL layer.
Related terms
Product listing page
A page listing multiple products, such as a category, collection or filtered view; usually the highest-value organic template on a retail…
Product detail page
The page for an individual product, carrying its description, images, price, availability, reviews and Product structured data.
Product feed
A structured file or API supplying product attributes — id, title, description, price, availability, GTIN, images — to shopping platforms…
Google Merchant Center
Google's platform for submitting product data, powering Shopping ads and free product listings across Search, Images and the Shopping tab.