People Also Ask
An expandable set of related questions on the SERP, each revealing a snippet-style answer drawn from a web page, with more questions…
SERP FeaturesPosition zeroAnswer box
Featured snippet
A block at or near the top of Google's results that quotes an extracted answer from a page, with a link to the source.
In full
Featured snippets appear as paragraphs, lists or tables and are selected programmatically — there is no markup to request one. Google promotes the snippet's source from its normal organic position rather than duplicating it. Pages win them by answering the question directly and unambiguously near a matching heading, in the format the query implies. Sites can opt out with `nosnippet`, `max-snippet` or `data-nosnippet`, at the cost of ordinary snippets too.
Example
A clearly headed 40-word definition paragraph is lifted as a snippet for 'what is a service area business'.
Related terms
Passage ranking
Google's ability to rank a page based on the relevance of a specific passage within it, even when the page overall is about something…
nosnippet / max-snippet
Robots directives controlling whether and how much of a page's text a search engine may show as a snippet or use in generated summaries.
Zero-click search
A search where the user's need is satisfied on the results page itself — by a snippet, knowledge panel, calculator or AI Overview — and no…
AI Overviews
Google's AI-generated summaries shown at the top of many search results, synthesising information from multiple web pages with links to…