Google Business Profile
The free business listing that powers a company's presence in Google Maps, the local pack and business panels, renamed from Google My…
LocalGBP suspension
Business Profile suspension
Google disabling a business listing for policy violations such as a fake address, keyword-stuffed name, ineligible business type or prohibited category.
In full
Suspensions are either soft, where the listing remains but is unverified and loses visibility, or hard, where it is removed entirely. Common triggers are virtual offices, keyword stuffing in the business name, multiple listings at one address, and edits that trip automated review. Reinstatement requires evidence the business is real and eligible, typically signage, utility bills or registration documents.
Example
A firm adds its service keywords to its profile name, is suspended within days, and must submit registration documents to be reinstated.
Related terms
Service area business
A business that serves customers at their location rather than at its own premises, and which hides its address on its Google Business…
NAP consistency
Keeping a business's name, address and phone number identical across its website, business profile and third-party directories.
Multi-location SEO
Managing local search presence across many branches, franchises or practitioners, at a scale where consistency and governance become the…
Local SEO
Optimising a business's visibility for geographically constrained searches, across both the map pack and localised organic results.