Answer Engine Optimization
Optimising content to be the source of a direct answer in features and assistants that answer questions rather than list links.
GEO AIGEO
Generative Engine Optimization
The practice of improving how often and how accurately a brand's content is retrieved, cited and represented in AI-generated answers.
In full
GEO extends SEO rather than replacing it: generative systems are grounded on retrieval, so being crawlable, indexed and authoritative remains the entry ticket. What differs is the unit of success — a citation or an accurate mention inside a synthesised answer rather than a blue link position — and the measurement problem, since there are no rank positions and few native analytics. Google's own guidance states that no special AI optimisations are needed beyond good SEO, while practitioners focus on clear structure, extractable facts, and third-party corroboration.
Example
A B2B vendor tracks how often five assistants name it when asked for alternatives to a competitor, and works on the review sites those answers cite.
Related terms
LLM Optimization
A loosely used umbrella term for making a brand and its content well-represented in large language model outputs, whether from retrieval…
AI visibility
The extent to which a brand appears, is cited, or is recommended across AI-generated answers, measured by sampling prompts rather than by…
Citation share
The proportion of AI answer citations across a tracked prompt set that point to a given domain, used as the AI-era analogue of ranking…
AI Overviews
Google's AI-generated summaries shown at the top of many search results, synthesising information from multiple web pages with links to…
Where to read more
- GEO: Generative Engine Optimization · Landmark Post · arxiv.org