NAP consistency
Keeping a business's name, address and phone number identical across its website, business profile and third-party directories.
LocalGBPGoogle My Business
Google Business Profile
The free business listing that powers a company's presence in Google Maps, the local pack and business panels, renamed from Google My Business in 2021.
In full
The profile carries name, address, phone, categories, hours, attributes, services, products, photos, posts, Q&A and reviews, and is verified by video, postcard, phone or instant methods depending on the business type. Google retired the standalone GBP web dashboard in favour of managing profiles directly in Search and Maps, with the API remaining for multi-location operators. Accuracy and completeness are the primary controllable inputs to local prominence.
Example
Adding twenty geotagged photos, complete service descriptions and correct holiday hours precedes a measurable rise in profile calls.
Related terms
Business categories
The classification assigned to a Google Business Profile, with one primary and up to nine secondary categories, strongly determining which…
Local pack
A map with typically three local business listings shown for queries with local intent, drawn from Google Business Profile data rather…
Reviews and review velocity
Customer ratings and written reviews on a business profile, along with the rate at which new ones arrive, contributing to local prominence…
Service area business
A business that serves customers at their location rather than at its own premises, and which hides its address on its Google Business…
Where to read more
- Guidelines for Representing Your Business on Google · Guideline · support.google.com
- Whitespark Local Search Ranking Factors Report · Study · whitespark.ca