Proximity
The physical distance between the searcher and a business, one of the three factors Google names for local ranking and often the most…
LocalGeo-grid trackingLocal Falcon-style grids
Local grid rank tracking
Measuring local pack rankings from many simulated points across a map to reveal how visibility varies by searcher location.
In full
Because local results depend on proximity, a single reported position is meaningless; grid tools sample a lattice of coordinates and render rankings as a heat map. Outputs include average rank across the grid and the radius within which a business appears in the top three. Grid density and spacing determine what the picture shows, so methodology must be held constant for comparisons over time.
Example
A 7x7 grid at 1 km spacing shows a clinic in the top three across the city centre but absent in three outer districts.
Related terms
Local pack
A map with typically three local business listings shown for queries with local intent, drawn from Google Business Profile data rather…
Rank tracking
Regularly querying search engines from defined locations and devices to record where specific URLs rank for a keyword set.
Local SEO
Optimising a business's visibility for geographically constrained searches, across both the map pack and localised organic results.
Google Business Profile
The free business listing that powers a company's presence in Google Maps, the local pack and business panels, renamed from Google My…