Digital PR
Earning editorial coverage and links from media outlets through newsworthy assets — original data, expert commentary, campaigns — rather…
LinksHAROConnectivelyQwotedFeatured
Journalist sourcing platforms
Services that connect journalists seeking expert sources with people willing to comment, historically a route to earning media links and citations.
In full
Help a Reporter Out was the best-known service; it was rebranded as Connectively by Cision and then shut down in December 2024, with Qwoted, Featured, SourceBottle and journalist requests on social platforms absorbing the demand. The mechanic is unchanged: fast, specific, genuinely expert responses win placements, while templated pitches do not. Volume-driven abuse of these platforms, including AI-generated fake expertise, has made editors far more sceptical.
Example
A veterinarian answers a national newspaper query about pet insurance within twenty minutes and is quoted with a link to her practice.
Related terms
Link building
The practice of acquiring links from other websites, ranging from editorially earned citations to schemes that violate Google's link spam…
Unlinked mentions
References to a brand, product or person in published content that do not include a hyperlink, and which can sometimes be converted into…
Author authority
The credibility a named author brings to content, evidenced by verifiable expertise, publication history and presence across trusted…
Brand mention monitoring
Tracking where a brand is named across the web and inside AI answers, including whether the description is accurate and the sentiment…