E-E-A-T
The framework in Google's Search Quality Rater Guidelines for assessing page quality: Experience, Expertise, Authoritativeness and…
ContentHelpful content
Helpful, reliable, people-first content
Google's stated content standard: content created primarily for people, that demonstrates first-hand expertise and leaves readers feeling their need was met.
In full
Google publishes a self-assessment list of questions covering originality, depth, expertise, accuracy and whether content exists mainly to attract search traffic. The separate Helpful Content system was folded into Google's core ranking systems with the March 2024 core update, so 'helpfulness' is now evaluated continuously rather than by a distinct periodic update. Google emphasises that the assessment is site-wide in character: large volumes of unhelpful content can weigh on a whole domain.
Example
A publisher deletes 600 thin roundups written purely for keyword coverage and consolidates the useful parts into 40 substantial guides.
Related terms
Helpful content system and updates
A Google system launched in August 2022 to demote sites with a high proportion of content made for search engines, integrated into core…
Thin content
Pages with little or no substantive value of their own — scraped, auto-generated, doorway-like, or near-empty templated pages.
Content pruning
Systematically removing, merging or noindexing low-value pages so a site's indexed footprint reflects only content worth ranking.
Search Quality Rater Guidelines
Google's published manual for the external human raters who evaluate search results, defining Page Quality, Needs Met and concepts like…
Where to read more
- Creating Helpful, Reliable, People-First Content · Guideline · developers.google.com