SERP
The page a search engine returns for a query, combining organic results with ads, rich results, AI-generated answers and vertical modules.
SERP FeaturesNested resultsMultiple results from one site
Indented results
A layout where a second result from the same site appears indented under the first, indicating Google judged both relevant to the query.
In full
Indented results are a display treatment, not a separate ranking system; they typically arise when two closely related pages from one domain both qualify. Google generally limits how many results a single site can occupy for a query, with more allowed when it judges diversity would not help. In practice indentation is a signal that two pages overlap in topic, which sometimes indicates cannibalisation worth resolving.
Example
A guide ranks first with its own chapter page indented directly beneath it for a long-tail query.
Related terms
Keyword cannibalisation
Multiple pages on a site competing for the same query, so search engines alternate between them and none establishes a strong position.
Sitelinks
Additional links to sections of a site shown beneath its main result, generated automatically by Google from site structure and user…
Site diversity system
Google's system limiting how many results from the same site appear for a query, typically to two, so results are not dominated by one…
Internal linking
Links between pages on the same site, which control crawl paths, distribute link equity, and communicate topical relationships and page…