Crawling IndexingIndex selection

Indexing

Storing and organising a crawled page in a search engine's index so it becomes eligible to be retrieved and ranked for queries.

In full

After crawling and rendering, a search engine parses the page, extracts text, links, structured data and media, resolves the canonical among duplicates, and decides whether the page is worth storing. Indexing is selective: search engines routinely decline to index pages they judge low value, duplicative or thin. Being indexed is a prerequisite for ranking but guarantees nothing about position.

Example

Search Console's Page indexing report shows 12,000 pages 'Crawled - currently not indexed', meaning Google fetched them but chose not to store them.

Related terms

Crawling

The process by which a search engine discovers URLs and downloads their content using automated software, before any indexing or ranking…

Canonicalization

The process by which a search engine groups duplicate or near-duplicate URLs into a cluster and picks one representative URL to index and…

Index bloat

A condition where a site has far more URLs indexed or crawlable than it has genuinely useful pages, diluting crawl attention and…

URL Inspection tool

A Search Console feature showing Google's indexed state for a URL plus a live test with rendered HTML, screenshot, and page resource…

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