Page experience
Google's umbrella term for signals about how users perceive interacting with a page, including Core Web Vitals, HTTPS and absence of…
TechnicalPop-up penalty
Intrusive interstitial
A pop-up or overlay that obscures the main content immediately after a user arrives from search, which Google's guidance discourages on mobile.
In full
Google distinguishes intrusive interstitials — full-screen overlays and standalone gateway pages covering content on entry — from acceptable ones such as legally required cookie or age notices, login walls for gated content, and reasonably sized banners. The concern is that users tapping a result cannot see the content they came for. Beyond the guidance, interstitials also degrade CLS and INP.
Example
A newsletter overlay covering the whole viewport 200 ms after a mobile visitor lands is replaced with a slim bottom bar.
Related terms
Cumulative Layout Shift
A Core Web Vital scoring unexpected visual movement of page content, computed from the largest burst of layout shifts; good is 0.1 or less…
Mobile-first indexing
Google's practice of crawling, indexing and ranking based on the mobile version of a page; completed for all sites by mid-2024.
Core Web Vitals
Google's set of three field-measured user experience metrics — LCP, INP and CLS — used as part of the page experience signals in ranking.
Helpful, reliable, people-first content
Google's stated content standard: content created primarily for people, that demonstrates first-hand expertise and leaves readers feeling…
Where to read more
- Understanding Google Page Experience · Documentation · developers.google.com