Knowledge Graph
Google's database of entities and the relationships between them, used to disambiguate queries, power knowledge panels and ground…
SERP FeaturesEntity panel
Knowledge panel
An information box about an entity — person, organisation, place, work — assembled from the Knowledge Graph and shown beside or above results.
In full
Panels are generated automatically from graph data, not submitted, though verified representatives can suggest edits after claiming the panel. Their content draws on structured sources, licensed data and corroborated web information, so influencing them is a matter of making consistent, accurate information available across authoritative sources. Organization structured data with `sameAs`, plus a coherent presence on Wikipedia, Wikidata and official profiles, are the practical levers.
Example
A company's panel shows a competitor's founding year until its own About page, Wikidata item and markup are aligned.
Related terms
Entity
A distinct, uniquely identifiable thing — a person, place, organisation, product or concept — that a search engine can reason about…
Schema.org
A collaborative vocabulary of types and properties for structured data on the web, founded by Google, Microsoft, Yahoo and Yandex in 2011.
Site name
The name Google displays for a website above the result URL, derived from WebSite structured data, og:site_name, the title element and…
Brand mention monitoring
Tracking where a brand is named across the web and inside AI answers, including whether the description is accurate and the sentiment…