Citation share
The proportion of AI answer citations across a tracked prompt set that point to a given domain, used as the AI-era analogue of ranking…
GEO AIAI share of voice
Share of voice in LLMs
A brand's share of all brand mentions across a set of AI-generated answers for a category, whether or not those mentions carry a citation link.
In full
It measures recommendation rather than sourcing: when someone asks an assistant for options in a category, how often does your brand come up relative to competitors. Because assistants draw heavily on third-party lists, reviews and community discussion, share of voice usually responds to off-site presence more than on-site changes. Measurement requires a stable, documented prompt set and enough repetitions to smooth model variance.
Example
In 300 sampled 'best X for Y' responses a brand is named 41 times against a market leader's 190.
Related terms
AI visibility
The extent to which a brand appears, is cited, or is recommended across AI-generated answers, measured by sampling prompts rather than by…
Share of voice
The proportion of available search visibility a site captures across a defined keyword set, weighting positions by expected click-through…
Brand mention monitoring
Tracking where a brand is named across the web and inside AI answers, including whether the description is accurate and the sentiment…
Co-citation and co-occurrence
The pattern of two entities being mentioned or linked together by third parties, which helps search engines infer that they are related.