Doorway pages
Pages or sites created to rank for many similar queries and funnel users to a single destination, providing no unique value themselves.
LocalLocation pages
Local landing pages
Pages on a business's own site dedicated to a specific location or service area, supporting both localised organic rankings and the business profile.
In full
Effective location pages contain genuinely local material: the actual address and map, staff at that branch, opening hours, parking and transport notes, local pricing or service differences, and local reviews or case studies. Pages that differ only by a swapped place name are doorway pages and are routinely left unindexed. Each page should be linked from a store locator and carry matching LocalBusiness structured data.
Example
A veterinary group's branch page names its vets, its emergency hours and its parking arrangements rather than repeating group boilerplate.
Related terms
Store locator SEO
Making a multi-location store finder crawlable, so every branch page is discoverable through real links rather than only through a…
LocalBusiness structured data
Schema.org markup describing a physical business — address, geo coordinates, opening hours, phone, price range — placed on the relevant…
Multi-location SEO
Managing local search presence across many branches, franchises or practitioners, at a scale where consistency and governance become the…
NAP consistency
Keeping a business's name, address and phone number identical across its website, business profile and third-party directories.