NAP consistency
Keeping a business's name, address and phone number identical across its website, business profile and third-party directories.
LocalLocalBusiness schema
LocalBusiness structured data
Schema.org markup describing a physical business — address, geo coordinates, opening hours, phone, price range — placed on the relevant location page.
In full
LocalBusiness and its many subtypes let a site state its business details unambiguously for search engines and other consumers. It does not itself create a rich result for most businesses, but it reinforces entity understanding and NAP consistency, and it feeds business information panels. Details must match the Business Profile exactly; contradictory markup creates ambiguity rather than clarity.
Example
Each branch page carries LocalBusiness markup with `openingHoursSpecification` matching the hours shown on the profile.
Related terms
Structured data
Machine-readable annotations on a page, usually Schema.org vocabulary in JSON-LD, that describe entities and make pages eligible for rich…
Local landing pages
Pages on a business's own site dedicated to a specific location or service area, supporting both localised organic rankings and the…
Google Business Profile
The free business listing that powers a company's presence in Google Maps, the local pack and business panels, renamed from Google My…
Schema.org
A collaborative vocabulary of types and properties for structured data on the web, founded by Google, Microsoft, Yahoo and Yandex in 2011.