Google Business Profile
The free business listing that powers a company's presence in Google Maps, the local pack and business panels, renamed from Google My…
LocalLocal search optimisation
Local SEO
Optimising a business's visibility for geographically constrained searches, across both the map pack and localised organic results.
In full
Local SEO has two distinct surfaces with different mechanics: the map pack, driven mainly by Google Business Profile data, proximity and reviews, and localised organic results, driven by ordinary web signals on location-relevant pages. Google states local ranking rests on relevance, distance and prominence. Multi-location businesses add complexity around profile management, duplicate suppression and landing page differentiation.
Example
A three-branch accountancy firm maintains one profile and one substantive landing page per office, each with distinct staff, services and directions.
Related terms
Local pack
A map with typically three local business listings shown for queries with local intent, drawn from Google Business Profile data rather…
NAP consistency
Keeping a business's name, address and phone number identical across its website, business profile and third-party directories.
Local landing pages
Pages on a business's own site dedicated to a specific location or service area, supporting both localised organic rankings and the…
Proximity
The physical distance between the searcher and a business, one of the three factors Google names for local ranking and often the most…
Where to read more
- BrightLocal Local Consumer Review Survey · Study · brightlocal.com
- Guidelines for Representing Your Business on Google · Guideline · support.google.com
- LinkedIn Learning SEO Courses · Course · linkedin.com
- Moz Academy · Certification · academy.moz.com
- Moz: Local Search Ranking Factors · Study · moz.com
- Whitespark Local Search Ranking Factors Report · Study · whitespark.ca