Ecommerce SEO
Search optimisation for online retail, dominated by catalogue scale, faceted URL control, product data accuracy and the interaction…
EcommerceAmazon SEOPlatform SEO
Marketplace SEO
Optimising listings within marketplaces such as Amazon, eBay or Etsy, whose internal search engines rank on relevance, conversion and sales velocity rather than links.
In full
Marketplace algorithms weight commercial performance heavily: conversion rate, sales history, price competitiveness, fulfilment reliability and review quality, alongside keyword coverage in titles, bullets and back-end fields. Marketplaces also compete with sellers in Google results for the same product queries, so brands must decide whether to fight for their own PDPs or accept marketplace intermediation. Data and control are far more limited than on owned sites.
Example
A brand improves its main image and bullet structure on a marketplace listing, raising conversion and, in turn, its internal ranking.
Related terms
Product detail page
The page for an individual product, carrying its description, images, price, availability, reviews and Product structured data.
Conversion rate
The proportion of sessions or users that complete a defined goal, such as a purchase, lead form submission or sign-up.
Product feed
A structured file or API supplying product attributes — id, title, description, price, availability, GTIN, images — to shopping platforms…
SEO strategy
A documented plan connecting business objectives to a defined search opportunity, the capabilities required, the sequence of work and how…