Product feed
A structured file or API supplying product attributes — id, title, description, price, availability, GTIN, images — to shopping platforms…
EcommerceMerchant Center Next
Google Merchant Center
Google's platform for submitting product data, powering Shopping ads and free product listings across Search, Images and the Shopping tab.
In full
Merchant Center ingests feeds or crawls structured data directly from a site, validates against product data specifications and policies, and reports item-level disapprovals. It also surfaces competitive pricing and best-seller reports that are useful beyond advertising. Because free listings and organic results are separate systems with separate diagnostics, a product can rank organically while being disapproved in Merchant Center, or the reverse.
Example
A retailer discovers 4,000 items disapproved for missing GTINs, none of which was visible in Search Console.
Related terms
Shopping results
Product listings shown on the SERP, sourced from Merchant Center feeds and from structured data on retailer pages, both free and paid.
Merchant listing experiences
Google result types for pages where a product can be bought directly, requiring Product markup with offer details such as price, currency…
Price and offer markup
Structured data stating a product's price, currency, availability and validity, required for merchant listing eligibility and used in…
Ecommerce SEO
Search optimisation for online retail, dominated by catalogue scale, faceted URL control, product data accuracy and the interaction…