Shopping results
Product listings shown on the SERP, sourced from Merchant Center feeds and from structured data on retailer pages, both free and paid.
SERP FeaturesProduct rich results
Merchant listing experiences
Google result types for pages where a product can be bought directly, requiring Product markup with offer details such as price, currency and availability.
In full
Google distinguishes merchant listings, which require purchasing capability and offer data, from product snippets, which are informational and can appear on review or comparison pages. Additional properties such as shipping and return policy details can enhance eligibility. Data must match the visible page, and Merchant Center feeds and on-page markup should not contradict each other.
Example
Adding `shippingDetails` and `hasMerchantReturnPolicy` to Product markup surfaces free-returns information in the result.
Related terms
Product feed
A structured file or API supplying product attributes — id, title, description, price, availability, GTIN, images — to shopping platforms…
Review and rating markup
Structured data describing individual reviews and aggregate ratings for a product or service, enabling star ratings in eligible results.
Price and offer markup
Structured data stating a product's price, currency, availability and validity, required for merchant listing eligibility and used in…
Rich results
Search results enhanced with extra visual or interactive elements generated from structured data, such as star ratings, prices…