Google Business Profile
The free business listing that powers a company's presence in Google Maps, the local pack and business panels, renamed from Google My…
LocalMulti-site local
Multi-location SEO
Managing local search presence across many branches, franchises or practitioners, at a scale where consistency and governance become the main challenge.
In full
The work is largely operational: bulk profile management through the Business Profile API, preventing duplicate and unauthorised listings, keeping hours and closures accurate, and enforcing naming conventions. Franchise models add ownership disputes over profiles and reviews. Landing page templates must allow enough local variation to avoid the doorway pattern while remaining maintainable.
Example
A franchise network uses the API to push holiday hours to 300 profiles and audits monthly for duplicate listings created by franchisees.
Related terms
Local landing pages
Pages on a business's own site dedicated to a specific location or service area, supporting both localised organic rankings and the…
NAP consistency
Keeping a business's name, address and phone number identical across its website, business profile and third-party directories.
Store locator SEO
Making a multi-location store finder crawlable, so every branch page is discoverable through real links rather than only through a…
Business Profile suspension
Google disabling a business listing for policy violations such as a fake address, keyword-stuffed name, ineligible business type or…