Technical

Page experience

Google's umbrella term for signals about how users perceive interacting with a page, including Core Web Vitals, HTTPS and absence of intrusive interstitials.

In full

Google retired the standalone 'page experience update' framing and the Search Console Page Experience report's aggregate score, and now describes page experience as a set of considerations feeding its core ranking systems rather than a single ranking factor. Content relevance still dominates: a great experience will not rescue unhelpful content. Mobile-friendliness and safe browsing were also part of earlier formulations.

Example

A site fixes CLS and removes a full-screen mobile interstitial, improving engagement without any direct ranking jump.

Related terms

Core Web Vitals

Google's set of three field-measured user experience metrics — LCP, INP and CLS — used as part of the page experience signals in ranking.

HTTPS

HTTP over TLS, encrypting traffic between browser and server; a lightweight Google ranking signal since 2014 and a baseline expectation…

Intrusive interstitial

A pop-up or overlay that obscures the main content immediately after a user arrives from search, which Google's guidance discourages on…

Mobile-first indexing

Google's practice of crawling, indexing and ranking based on the mobile version of a page; completed for all sites by mid-2024.

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