Faceted navigation
Filter and sort controls on listing pages that can generate a combinatorial explosion of crawlable URLs from a small product set.
Crawling IndexingPaginated series
Pagination
Splitting a long list or article across sequential URLs; Google stopped using rel=next/prev for indexing in 2019 and treats each page independently.
In full
Because rel=next/prev is no longer used by Google as an indexing signal, each paginated URL must stand on its own: unique title, self-referencing canonical, and crawlable `<a href>` links to adjacent pages. Canonicalising page 2+ to page 1 is a common mistake that hides deep items from crawlers. Infinite scroll should be backed by real paginated URLs, and 'view all' pages are a valid alternative when they load acceptably fast.
Example
A category with 900 products exposes `/shoes/`, `/shoes/page/2/` … each with a self-canonical and standard anchor links, so Googlebot reaches product 900.
Related terms
rel="canonical"
A link annotation (in the head or an HTTP header) that tells search engines which URL you consider the preferred version of duplicate…
Internal linking
Links between pages on the same site, which control crawl paths, distribute link equity, and communicate topical relationships and page…
Infinite scroll
A UI pattern that appends more items as the user scrolls; without backing paginated URLs the additional items are usually invisible to…
Crawl budget
The number of URLs a search engine is willing and able to crawl on a site in a given period, set by crawl capacity limit and crawl demand.
Where to read more
- SEO Best Practices for Ecommerce Sites · Documentation · developers.google.com