Featured snippet
A block at or near the top of Google's results that quotes an extracted answer from a page, with a link to the source.
SERP FeaturesPAARelated questions
People Also Ask
An expandable set of related questions on the SERP, each revealing a snippet-style answer drawn from a web page, with more questions appended as users expand.
In full
PAA boxes are generated dynamically and shift frequently, so scraped snapshots go stale quickly. They are useful as a window into how Google models the question space around a topic, informing subheadings and FAQ sections. Answers are extracted the same way featured snippets are, so the same clarity and structure work; being present in PAA earns visibility but often little click-through.
Example
Expanding 'is a service area business eligible for a listing' generates four further questions about verification and radius settings.
Related terms
Search intent
The underlying goal behind a query — typically classified as informational, navigational, commercial investigation or transactional.
Zero-click search
A search where the user's need is satisfied on the results page itself — by a snippet, knowledge panel, calculator or AI Overview — and no…
SERP
The page a search engine returns for a query, combining organic results with ads, rich results, AI-generated answers and vertical modules.
Content brief
A specification given to a writer covering the target query set, intent, required subtopics, angle, sources, internal links and success…