Preferred Sources

In full

Users pick sources from a selector on news-related SERPs, and chosen outlets can then appear more often for relevant queries. For publishers it creates a direct audience-loyalty lever inside search results, encouraging them to prompt readers to select them. It does not override relevance or freshness; it biases selection among otherwise eligible results.

Example

A newspaper adds a banner explaining how readers can set it as a preferred source in Google Search.

Related terms