Merchant listing experiences
Google result types for pages where a product can be bought directly, requiring Product markup with offer details such as price, currency…
EcommerceOffer schemapriceSpecification
Price and offer markup
Structured data stating a product's price, currency, availability and validity, required for merchant listing eligibility and used in price displays.
In full
The `Offer` type carries `price`, `priceCurrency`, `availability`, `priceValidUntil` and increasingly `shippingDetails` and `hasMerchantReturnPolicy`. Values must match what the user sees, including currency and any conditions, and dynamic pricing must be reflected in the markup rather than left stale. Discrepancies between page, markup and feed are a leading cause of merchant listing suppression.
Example
A retailer adds `shippingDetails` with free delivery over a threshold, and the result begins showing shipping information.
Related terms
Product feed
A structured file or API supplying product attributes — id, title, description, price, availability, GTIN, images — to shopping platforms…
Google Merchant Center
Google's platform for submitting product data, powering Shopping ads and free product listings across Search, Images and the Shopping tab.
Structured data
Machine-readable annotations on a page, usually Schema.org vocabulary in JSON-LD, that describe entities and make pages eligible for rich…
Product detail page
The page for an individual product, carrying its description, images, price, availability, reviews and Product structured data.