Google Merchant Center
Google's platform for submitting product data, powering Shopping ads and free product listings across Search, Images and the Shopping tab.
EcommerceData feedShopping feed
Product feed
A structured file or API supplying product attributes — id, title, description, price, availability, GTIN, images — to shopping platforms and marketplaces.
In full
Feed quality directly determines eligibility and visibility in shopping surfaces: missing GTINs, stale prices and thin titles cause disapprovals and suppression. Titles are the highest-leverage field because they are matched against queries, so the convention is brand, product, key attributes in a consistent order. Feeds must agree with the landing page and its structured data, since automatic checks compare them.
Example
Rewriting feed titles to include brand, model and size lifts free listing impressions substantially without any site change.
Related terms
Shopping results
Product listings shown on the SERP, sourced from Merchant Center feeds and from structured data on retailer pages, both free and paid.
Merchant listing experiences
Google result types for pages where a product can be bought directly, requiring Product markup with offer details such as price, currency…
Price and offer markup
Structured data stating a product's price, currency, availability and validity, required for merchant listing eligibility and used in…
Ecommerce SEO
Search optimisation for online retail, dominated by catalogue scale, faceted URL control, product data accuracy and the interaction…