Keyword research
Identifying and prioritising the queries a business should target, using volume, difficulty, intent, business value and current visibility.
GEO AIPrompt research
Prompt volume
An estimate of how often a given question or prompt is asked of AI assistants — a nascent, poorly measured analogue of search volume.
In full
No assistant publishes prompt frequency data, so estimates come from panels, clickstream, model-generated prompt expansions and inference from search demand. Prompts differ structurally from queries: longer, conversational, often multi-part and stateful within a session. Treat published prompt volumes with more scepticism than search volumes, and prioritise instead the prompts your own customers demonstrably ask, gathered from sales calls, support and on-site assistants.
Example
A team builds its tracked prompt set from 400 real questions taken from sales call transcripts rather than from a volume tool.
Related terms
AI visibility
The extent to which a brand appears, is cited, or is recommended across AI-generated answers, measured by sampling prompts rather than by…
Search volume
The estimated number of times a query is searched in a period, usually derived from Google Ads data and modelled by third-party tools.
Share of voice in LLMs
A brand's share of all brand mentions across a set of AI-generated answers for a category, whether or not those mentions carry a citation…
Answer engine
A system that responds to a question with a synthesised answer and citations rather than a ranked list of documents — for example…