E-E-A-T
The framework in Google's Search Quality Rater Guidelines for assessing page quality: Experience, Expertise, Authoritativeness and…
ContentQRGQuality Raters Guidelines
Search Quality Rater Guidelines
Google's published manual for the external human raters who evaluate search results, defining Page Quality, Needs Met and concepts like E-E-A-T and YMYL.
In full
Raters do not change rankings directly; their judgements are used to evaluate whether algorithm changes improve results. The document is nonetheless the clearest public statement of what Google considers a good page, including the 'Lowest' quality categories: deceptive pages, no beneficial purpose, and untrustworthy content. It is updated periodically, and recent revisions have addressed mass-produced and AI-generated content that lacks originality or effort.
Example
A team audits its templates against the Lowest-quality criteria and removes 400 auto-generated location pages with no beneficial purpose.
Related terms
YMYL
Topics that could significantly affect a person's health, financial stability, safety or wellbeing, held to a higher quality standard by…
Helpful, reliable, people-first content
Google's stated content standard: content created primarily for people, that demonstrates first-hand expertise and leaves readers feeling…
Thin content
Pages with little or no substantive value of their own — scraped, auto-generated, doorway-like, or near-empty templated pages.
Trust signals
The observable characteristics that make a site and its content credible: accurate information, transparent ownership, clear contact…