Review snippet
Star ratings and review counts shown in results, generated from Review or AggregateRating structured data on eligible page types.
EcommerceReview schema
Review and rating markup
Structured data describing individual reviews and aggregate ratings for a product or service, enabling star ratings in eligible results.
In full
Google requires that marked-up reviews be genuinely available on the page, come from real users rather than the business itself, and attach to a supported type. Self-serving reviews for a business's own Organization or LocalBusiness entity are not eligible. Marking up ratings that do not appear on the page, or aggregating third-party ratings as if they were on-site, risks a structured data manual action.
Example
A product page marks up its 218 on-site reviews with `AggregateRating` and individual `Review` items with author and date.
Related terms
Structured data
Machine-readable annotations on a page, usually Schema.org vocabulary in JSON-LD, that describe entities and make pages eligible for rich…
Product detail page
The page for an individual product, carrying its description, images, price, availability, reviews and Product structured data.
Merchant listing experiences
Google result types for pages where a product can be bought directly, requiring Product markup with offer details such as price, currency…
Manual action
A demotion or removal applied by a human reviewer at Google for a spam policy violation, reported in Search Console with a reconsideration…