Rich results
Search results enhanced with extra visual or interactive elements generated from structured data, such as star ratings, prices…
SERP FeaturesStar ratingsAggregateRating
Review snippet
Star ratings and review counts shown in results, generated from Review or AggregateRating structured data on eligible page types.
In full
Google restricts review snippets to a defined set of schema types — including Product, Book, Recipe, Course, Movie, Software Application and LocalBusiness — and since 2019 does not show self-serving reviews for LocalBusiness or Organization entities marked up on their own site. Ratings must come from genuine user reviews visible on the page, and fabricated or aggregated-from-elsewhere ratings can attract a structured data manual action.
Example
A course page shows 4.6 stars from 312 reviews because the ratings are collected on-site and marked up with AggregateRating.
Related terms
Structured data
Machine-readable annotations on a page, usually Schema.org vocabulary in JSON-LD, that describe entities and make pages eligible for rich…
Review and rating markup
Structured data describing individual reviews and aggregate ratings for a product or service, enabling star ratings in eligible results.
Manual action
A demotion or removal applied by a human reviewer at Google for a spam policy violation, reported in Search Console with a reconsideration…
Merchant listing experiences
Google result types for pages where a product can be bought directly, requiring Product markup with offer details such as price, currency…