Structured data
Machine-readable annotations on a page, usually Schema.org vocabulary in JSON-LD, that describe entities and make pages eligible for rich…
TechnicalSchema Markup Validator
Rich Results Test
Google's tool for checking whether a page's structured data qualifies for rich results, run against the rendered page.
In full
The Rich Results Test reports eligible enhancements plus errors and warnings against Google's per-feature requirements, and can test live URLs or pasted code. It differs from the Schema.org Validator, which checks vocabulary correctness without reference to Google features. Neither predicts whether a rich result will actually be shown — eligibility is necessary but not sufficient, and Google removed the older Structured Data Testing Tool in favour of these two.
Example
The test reports 'Merchant listings' detected with a warning that `aggregateRating` is missing but not required.
Related terms
Rich results
Search results enhanced with extra visual or interactive elements generated from structured data, such as star ratings, prices…
Schema.org
A collaborative vocabulary of types and properties for structured data on the web, founded by Google, Microsoft, Yahoo and Yandex in 2011.
JSON-LD
A W3C-standard JSON syntax for linked data, embedded in a `<script type="application/ld+json">` block; Google's recommended structured…
Google Search Console
Google's free property-level reporting and diagnostics service covering search performance, indexing status, enhancements, manual actions…
Where to read more
- Rich Results Test · Tool Guide · search.google.com