Structured data
Machine-readable annotations on a page, usually Schema.org vocabulary in JSON-LD, that describe entities and make pages eligible for rich…
SERP FeaturesRich snippetsEnhanced results
Rich results
Search results enhanced with extra visual or interactive elements generated from structured data, such as star ratings, prices, breadcrumbs or event dates.
In full
Google documents each supported result type with required and recommended properties in its Search Gallery, and eligibility requires valid markup that reflects visible page content plus compliance with the general structured data guidelines. Eligibility never guarantees display — Google decides per query and per result. The supported set changes: FAQ and HowTo rich results were largely retired in 2023, while merchant and product features expanded.
Example
A recipe page shows a photo, star rating, cook time and calorie count in its result thanks to valid Recipe markup.
Related terms
FAQ and HowTo rich result deprecation
Google's 2023 change restricting FAQ rich results to well-known authoritative government and health sites and removing HowTo rich results…
Review snippet
Star ratings and review counts shown in results, generated from Review or AggregateRating structured data on eligible page types.
Rich Results Test
Google's tool for checking whether a page's structured data qualifies for rich results, run against the rendered page.
Merchant listing experiences
Google result types for pages where a product can be bought directly, requiring Product markup with offer details such as price, currency…
Where to read more
- Intro to Product Structured Data on Google · Documentation · developers.google.com
- Rich Results Test · Tool Guide · search.google.com
- Schema.org Vocabulary · Standard · schema.org
- Structured Data Markup that Google Search Supports · Documentation · developers.google.com